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[Podcasts]How social media companies should think about paid subscriptions

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Episode show notes
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[05:51] How Chinese Platforms Are Monetizing Paid Memberships

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[07:03] The Importance of Membership Revenue for Platforms

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[13:42] How Chinese Platforms Became Popular Among Gen Z Users

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[15:24] The Differences Between Chinese and American Social Media Platforms

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[20:14] Why People Aren't Subscribing to More Creator-Focused Platforms

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[22:07] The Evolution of Creator Monetization

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[26:20] The Future of Chinese Social Media Platforms

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[28:59] The Rise of the Video Shopping Host

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[29:37] Twitter's Paid Memberships: What to Expect in 2018

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[32:32] The Wild West of Creators and Commerce on TikTok